
Image Credit – Hema
In today’s commercial design landscape, aesthetics are just as important as performance. Whether you’re upgrading a high-end restaurant, a luxury hotel restroom, or a modern healthcare facility, Altro Whiterock Chameleon offers a unique blend of style, hygiene, and durability.
This high-gloss uPVC wall cladding system not only meets rigorous safety and cleanliness standards but also adds a bold splash of colour and sophistication to any space. It’s the go-to solution for interior designers and facility managers who refuse to compromise between visual impact and practical function.
Altro Whiterock chameleon

What is Altro Whiterock Chameleon?
Altro Whiterock Chameleon is a decorative wall cladding product designed by Altro, a leader in hygienic and safety wall and flooring systems. Unlike traditional ceramic tiles or standard cladding, it features a high-gloss, reflective finish that mimics the appearance of glass but without the fragility. Available in a wide range of vibrant colours, it allows you to create impactful, contemporary spaces that remain easy to clean and maintain.
Made from high-quality, food-safe PVCu, Altro Whiterock Chameleon is both tough and hygienic, making it an ideal solution for areas where cleanliness is critical, but aesthetics are still a priority.
Where Can Altro Whiterock Chameleon Be Used?
The versatility of Altro Whiterock Chameleon makes it a preferred choice across several industries:
- Hospitality and Retail: Add a splash of colour and a clean, modern look to restaurants, hotels, and shopping centers.
- Healthcare Environments: Offers a cleanable, hygienic surface suitable for hospitals, dental clinics, and private medical practices.
- Public Washrooms and Changing Rooms: Its impact resistance and water-resistant surface make it ideal for moist environments.
- Office Spaces: Provides a stylish alternative to paint or tile in breakout rooms or feature walls.
Key Benefits of Altro Whiterock Chameleon
1. Visually Striking Finish
With a gloss level that catches the light beautifully, Altro Whiterock Chameleon enhances the visual appeal of any room. Its contemporary colour palette allows for creative freedom in design.
2. Durable and Impact-Resistant
The tough PVCu construction ensures longevity, even in high-traffic areas. Unlike tiles, it won’t crack or chip easily.
3. Hygienic and Easy to Clean
Altro Whiterock Chameleon meets stringent hygiene standards, making it suitable for food preparation and healthcare settings. It’s also easy to wipe clean, reducing maintenance costs over time.
4. Water-Resistant and Heat-Stable
Ideal for humid or steamy areas like bathrooms and kitchens, the panels are water-resistant and maintain structural integrity under normal heat conditions.
5. Seamless Installation
When used with Altro’s accessories, it creates a watertight, sealed wall system that eliminates the need for grout – a common breeding ground for bacteria.
Sustainability and Safety
Altro is committed to sustainable building practices. Altro Whiterock Chameleon contains no phthalates, is REACH-compliant, and is manufactured with low-VOC emissions. It’s also 100% recyclable at the end of its life cycle, making it a greener option for eco-conscious businesses.
If you’re designing or refurbishing a commercial space where hygiene is critical but aesthetics matter too, Altro Whiterock Chameleon delivers both. It’s a smart investment that offers long-term durability, reduced maintenance, and standout visual impact. Whether you’re designing a spa, hospital, or upscale restaurant, this premium cladding system offers the perfect balance of beauty and practicality.
Frequently Asked Questions
Can Altro Whiterock Chameleon be used in wet rooms or showers?
Absolutely. Its water-resistant nature and seamless installation make it perfect for wet environments. When installed with Altro’s specialist jointing system, it provides a fully watertight and hygienic finish suitable for showers, changing rooms, and wet rooms.
How does Altro Whiterock Chameleon compare to tiles?
Altro Whiterock Chameleon offers several advantages over ceramic tiles:
No grout lines, so it’s more hygienic and easier to clean.
More impact-resistant – it won’t crack like tiles.
Faster to install and requires less maintenance.
Comes in vibrant colours and high-gloss finishes for a modern look.
Is Altro Whiterock Chameleon suitable for kitchens?
Altro Whiterock Chameleon is an excellent choice for commercial kitchens and food preparation areas. It is made from food-safe PVCu, resists bacterial growth, and is easy to clean. Plus, it brings a stylish, high-gloss finish that elevates kitchen aesthetics beyond traditional white wall panels.